330N 12th STREET PHILADELPHIA: FROM THE BRIDGE
In this occasion Ian Smith Design Group gave us the chance to help them out with this visual for a residential building placed over an existing one. The new overbuild is placed on 330N 12TH Street on Philadelphia. When working on such a consolidated area of the city, and keeping in mind the proposal stands on an existing building not to be demolish but preserved, the best approach will always be one based on site photos and camera matching. This was our way to proceed with the view. On a first stage of the process, the client was thinking on an Aerial view, but after a revision of all the footage we were able to use, this beautiful shot came up and we both saw it clear. The color of the light on the view and the angle worked perfectly on our minds the moment we saw it. So the rest of the process to develop the view was flawless: everything start to fit in perfectly from minute one and we really enjoyed the trip.
Ian Smith Design Group